Media & Journalist Resource Guide

Practical reference for reporting on vaccine topics — primary data sources, common pitfalls, and statistical literacy.

Key Primary Data Sources

  • VAERS Database

    Vaccine Adverse Event Reporting System — search and download reports. Remember: correlation ≠ causation.

  • CDC Vaccine Safety

    Official safety data and monitoring reports.

  • FDA Biologics

    Vaccine approvals, labels, and regulatory documents.

  • PubMed

    Peer-reviewed vaccine research literature.

Common Reporting Pitfalls

Don't Say This

"VAERS shows 1,000 deaths caused by the vaccine"

Do Say This

"VAERS received 1,000 death reports following vaccination; investigations found no causal link"

  • Confusing correlation with causation: Events reported to VAERS aren't proven to be caused by vaccines
  • Ignoring base rates: Some events would occur regardless of vaccination
  • Single study syndrome: One study rarely proves anything; look at the weight of evidence
  • Undefined terms: Always define technical terms for general audiences

Statistical Literacy Basics

  • Efficacy vs. Effectiveness: Efficacy is controlled trial results; effectiveness is real-world performance
  • Confidence Intervals: A range that likely contains the true value; wider = more uncertainty
  • Relative vs. Absolute Risk: "50% reduction" could mean 50 in 100 or 1 in 2,000
  • Statistical Significance: p < 0.05 means unlikely due to chance, not that the effect is large or important
  • Number Needed to Vaccinate (NNV): How many people must be vaccinated to prevent one case

Expert Contacts

These organizations can provide expert commentary for your stories:

  • • CDC Media Relations: [email protected]
  • • FDA Media Relations: [email protected]
  • • Infectious disease societies and academic medical centers
  • • Immunization advocacy organizations (for context, not just quotes)

Sources & Citations

Related Pages